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Stanley Black and Decker

In continuation of the College of Business' successful partnership with Stanley Black and Decker and its DeWALT division, four students from ³ÉÈËÍ·Ìõ's Full Time MBA program were in Towson, Maryland to present the results of their Corporate Engagement Project findings to SB&D management at its corporate headquarters. The students were Stephanie Herrera, Marie-Therese Joyce, Alfredo Arce, and Diego Capeletti. They were accompanied by Bill Conwell, Director of the Corporate Engagement Project. The CEP team's project focused upon research and analysis of marketing efforts and expenditures related to a new product launch for DeWALT along with recommendations for improvements in messaging effectiveness.

The DeWALT executives attending the presentation included the Director of Marketing, the Director of Product Management, as well as various brand, product, and channel managers. The product of the CEP team's work was well received ("they over-delivered in their expected deliverables") and raised interest from other areas of the company in regards to possible future corporate engagements. Several positive comments from the SB&D organization focused upon the professionalism, enthusiasm, and confidence displayed by the ³ÉÈËÍ·Ìõ team.

The ³ÉÈËÍ·Ìõ team was also provided an overview of Stanley Black and Decker's corporate history, diverse product lines, and overall structure.

Coca Cola

Coca Cola Refreshments in Dallas, Texas hosted a ³ÉÈËÍ·Ìõ Corporate Engagement Project team consisting of Alejandra Leon, Neyda Reed, and Will Osolinsky. The team had been working with Coca Cola resources to develop a response to a Request for Proposal to Coca Cola from a potential quick serve restaurant national account.

During the course of the project, the ³ÉÈËÍ·Ìõ team interfaced with Coca Cola resources from the Food Services, Marketing and Sales functions. The presentation offered the student team the opportunity to share the results of their work with Coca Cola executives including the General Manager of Coca Cola Refreshments South Division and the VP of Sales for Food Service On-Premise for the South Division. Other attendees from Coca Cola included executives for sales accounts, account development, marketing, and channel planning and development.

Feedback from the Coca Cola audience centered upon how impressed they were with the work performed by the ³ÉÈËÍ·Ìõ students as well as the professionalism exhibited in their presentation to the Dallas headquarters personnel.

Following the presentation, the ³ÉÈËÍ·Ìõ team was Coca Cola's guest at Top Golf in Allen, Texas (see photo) where there was a chance to network on a more casual basis.

The feedback from Coca Cola is that there is an interest to continue to work together with ³ÉÈËÍ·Ìõ's Corporate Engagement Project in the future as well.